Creative Director, Brand

Company: CMM CoverMyMeds LLC
Location: Columbus
Posted on: May 8, 2025

Job Description:

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve - we care.

What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow's health today, we want to hear from you.

The state of healthcare is complex, but our shared purpose isn't: CoverMyMeds is dedicated to solving medication access challenges, helping patients get the medicine they need to live healthier lives.

The CoverMyMeds Marketing team is seeking a highly motivated Creative Director to lead our Creative team. This role reports to the Senior Director of Brand, Creative and External Communications, and will lead a team of an internal art director, copy contractors and external agencies. Your team will work in close partnership with teams across Marketing to deliver work up and down the funnel.

This is a hands-on leadership role and you and your team will be responsible for the overall brand visual-identity and design strategy, working closely with the Senior Director of Brand and other key stakeholders to elevate our brand. This role will provide leadership and creative direction, develop visual brand guidelines, execute marketing, communications, and sales collateral in various media, including, but not limited to, PowerPoint presentations, print, digital, website, events, and video. The Creative Director will manage and inspire the creative team and ensure that the design and copy work together harmoniously and deliver on our business objectives. The Creative Director will also champion employee and partner adherence to brand guidelines.

The CoverMyMeds marketing organization has a primary role of Commercial Marketing. We are rooted in McKesson's values, have a caring culture, and work as one-team in an integrated operating model. You should be wired to be inclusive, creative, Customer-First, and results-driven. The winning candidate will be energetic, forward-thinking, and creative with experience and enthusiasm working in white space. They will demonstrate a track record of leading teams, building new processes, outstanding collaboration and stakeholder management, and have a strong ability to work in a changing environment.

Role and Responsibilities

Team Leadership

• Lead and foster an environment of creativity and collaboration, evaluating tools, resources and retaining top talent
• Collaborate within department and across CoverMyMedsand McKesson
• Develop team expertise in design and copy
• Set clear and aligned goals to improve team performance and engagement
• Create talent plans, improve employee engagement, and buildteam culture
  
  Hands-on Design and Creative Direction
  
  • Take an active design role in various projects by leading design efforts and offering creative insights on a variety of internal and external initiatives and campaigns
  • Collaborate with the Art Director on project execution, dividing work based on complexity, visibility, and strategic value
  • Oversee development of creative (design & copy) from concept to completion, ensuring that all work delivered meets brand standards and business objectives
    
    Brand Identity, Strategy and Management
    
    • Develop and refine the brand's visual identity and design strategy ensuring all creative outputs and campaigns align with our company's vision and strategic priorities
    • Guide copywriters to deliver copy that aligns with brand voice and content strategy
    • Provide support on brand identity to internal stakeholders and agency partners
      
      Brand Governance
      
      • Ensure all elements are aligned to reinforce the brand's market position and achieve long-term business goals
      • Review outputs with Brand and Creative team to ensure brand compliance
      • Promote brand standards for the company, and identify new opportunities to enhance the brand across all mediums
        
        Resource Management
        
        • Oversee the creative department budget
        • Develop strategy for in-house vs. outsourcing of resources
        • Partner with Marketing Operations team to efficiently manage team capacity
        • Manage freelance resources and vendor/agency relationships effectively
          
          Job Qualifications
          
          Portfolio
          
          • As part of the evaluation process, we will need to see examples of your work via a portfolio or website - REQUIRED
            
            Business Experience
            
            • Previous design experience for large organizations
            • Experience in creative leadership role with a proven track record of managing a creative team, establishing visual identity guidelines,governing design systems and ensuring their adherence
              
              Critical Knowledge/Skills
              
              • Leadership: Strong leadership skills to not only manage your team but also key stakeholders within the Marketing team and broader CoverMyMeds organization
              • Creative Skills: Strong, brand-driven portfolio showcasing a range of conceptual to executional projects, as well as ability to establish and manage design systems, establishing creative templates and efficiencies for scalability
              • Technical Skills: Proficient in Adobe Creative Suite, Figma and Microsoft PowerPoint and familiar with both digital and print design workflows
              • Business Acumen: Understanding of how creative decisions impact overall business and brand strategy
              • Innovation: Stay ahead of industry trends and incorporate new ideas and technologies (including AI) into the creative strategy, ensuring our brand remains dynamic and competitive
              • Collaboration: Work closely with stakeholders across the company to deliver a cohesive and compelling brand experience and understand the needs and challenges of different departments and tailor creative strategies accordingly
              • Communication: Excellent communication and interpersonal skills, capable of working effectively with various stakeholders and external partners
                
                Additional Knowledge & Skills
                
                • B2B or Healthcare experience preferred
                • Ability to think strategically and execute methodically
                • Experience working with sales teams and event support
                • Vendor selection and management
                • Experience in navigating a large, matrixed corporate environment
                • Ability to work collaboratively with cross-functional teams and drive prioritization alignment
                • Experience developing new processes and ways of working
                  
                  Minimum Qualifications: (Education / Experience):
                  
                  • Bachelor's degree or MFA in Design, Marketing, Advertising or related field
                  • Degree or equivalentexperience (Bachelor's degree or MFA in Design, Marketing, Advertising or related field preferred).
                  • Typically requires12+ years of professionalexperience and 4+ years of
                    management experience.
                    
                    Travel:
                    
                    • Location Dependent -10-20%
                      
                      We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. The pay range shown below is aligned with McKesson's pay philosophy, and pay will always be compliant with any applicable regulations. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered. For more information regarding benefits at McKesson, please click here.
                      
                      Our Base Pay Range for this position
                      
                      $114,000 - $190,000
                      
                      McKesson is an Equal Opportunity Employer
                      
                      McKesson provides equal employment opportunities to applicants and employees and is committed to a diverse and inclusive environment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age or genetic information. For additional information on McKesson's full Equal Employment Opportunity policies, visit our Equal Employment Opportunity page.
                      
                      Join us at McKesson!

Keywords: CMM CoverMyMeds LLC, Elyria , Creative Director, Brand, Executive , Columbus, Ohio